The sales processStep 5 of 20
Present · Show the possibilityYou

Show what it could do

Demonstrate the features that turn a website into a source of jobs and appointments.

Design gets attention; function gets the sale. Show the appointment request, quote form, click-to-call and lead capture working, so the owner understands the website is a tool, not a brochure.

What happens

  1. 1Submit an appointment or estimate request live
  2. 2Show the lead notification path
  3. 3Open click-to-call, maps and directions on a phone
  4. 4Show galleries, reviews or menus where they apply
  5. 5Explain how each feature saves the owner time

What to say

“This form goes straight to your phone. That's a real job request, not a visitor who read a page and left.”

Tools that help

Industry functionality examplesMobile demonstrationsLead capture

Avoid these

  • Listing features instead of demonstrating them
  • Assuming the owner knows what lead capture means
  • Forgetting the mobile demonstration

You're done when

The owner has watched a request come through on a working site.

You owns this step

One customer at a time. Every week.

Follow the process and each sale adds $75 a month to your recurring commission run rate.

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