The sales processStep 2 of 20
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Contact the business owner

Reach the decision maker directly — the owner, not a mailbox or a receptionist.

Owners answer for their own business. A short, specific message that shows you actually looked at their website beats a generic pitch every time. Ask for a few minutes, not a decision.

What happens

  1. 1Call, text, email or walk in — whichever fits the business
  2. 2Say who you are and why you contacted them specifically
  3. 3Reference something real about their current website
  4. 4Ask for 10 minutes to show them an example
  5. 5Log the contact and set a follow-up reminder in the CRM

What to say

“I came across your website and had a couple of ideas that could bring you more calls. Could I show you a quick example from your industry this week?”

Tools that help

Sales scriptsCRMFollow-up reminders

Avoid these

  • Pitching to a general inbox
  • Sending a long message before the first conversation
  • Never following up

You're done when

You have a named owner and a booked time to show them something.

You owns this step

One customer at a time. Every week.

Follow the process and each sale adds $75 a month to your recurring commission run rate.

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