Present the price as one predictable monthly service, not a project invoice.
Explain what the $150/month includes — design, build, hosting, security, updates, support and management — and why that beats paying thousands up front and still being responsible for the website afterwards.
“It's $150 a month. That covers the website, hosting, security, updates, maintenance and support. There's no build fee and nothing for you to maintain.”
The owner understands the monthly price and what it covers.
One customer at a time. Every week.
Follow the process and each sale adds $75 a month to your recurring commission run rate.