The sales processStep 6 of 20
Present · Show the possibilityYou

Explain $150/month

Present the price as one predictable monthly service, not a project invoice.

Explain what the $150/month includes — design, build, hosting, security, updates, support and management — and why that beats paying thousands up front and still being responsible for the website afterwards.

What happens

  1. 1State the price once, clearly, then stop talking
  2. 2Walk through what is included each month
  3. 3Compare it against thousands upfront plus hosting and maintenance
  4. 4Explain there is no build cost to get started
  5. 5Answer cost questions before moving on

What to say

“It's $150 a month. That covers the website, hosting, security, updates, maintenance and support. There's no build fee and nothing for you to maintain.”

Tools that help

Sales scriptsDigital customer agreements

Avoid these

  • Apologising for the price
  • Softening it with discounts you cannot give
  • Explaining the price before showing value

You're done when

The owner understands the monthly price and what it covers.

You owns this step

One customer at a time. Every week.

Follow the process and each sale adds $75 a month to your recurring commission run rate.

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